Spot Her: On The Street
Overview
The Spot Her® initiative was at Harlem Week 2023 in New York City to ask attendees to meet us at “The Spot” to learn more about endometrial cancer.
https://www.spotherforec.com/endometrial-cancer-patient-stories
My Contribution
I worked directly with agency producers and art directors to develop animated content from existing static designs and storyboards. My responsibilities included:
Animating assets in After Effects with attention to brand alignment, accessibility, and platform.
Incorporating audio.
Preparing multiple size variants and exports for cross-platform use
Meeting tight turnaround times while maintaining creative integrity
Visual Approach
Animations were paced with empathy in mind, clean, confident movements to reflect trust and care in the patient experience.