Eisai Neurology
Social Media Design
Overview
As a freelance motion designer, I collaborated with HashtagHealth and Minds + Assembly to produce a series of short-form animated assets for Eisai Neurology. The campaign aimed to raise awareness of Eisai’s neurological research and patient support offerings, with tailored content for both patients and healthcare professionals. Distributed across multiple social media platforms as ad placements, the animations emphasized clarity, empathy, and brand consistency. One of the key creative challenges was transforming beautifully minimalistic static designs, rich in important information, into engaging, dynamic compositions that captured attention while maintaining the brand’s refined aesthetic.
My Contribution
I worked directly with agency producers and art directors to develop animated content from existing static designs and storyboards. My responsibilities included:
Animating assets in After Effects with attention to brand alignment, accessibility, and platform.
Incorporating audio for these was not wanted.
Preparing multiple size variants and exports for cross-platform use
Meeting tight turnaround times while maintaining creative integrity
Visual Approach
To reflect Eisai’s commitment to neurological care, the animations featured:
Soft, supportive motion to mirror the sensitivity of the subject matter
Clean typography and iconography to simplify complex information
Brand-specific color palettes with calming tones and high contrast for legibility