Agios Pyrukynd
Social Media Design
Overview
As part of a targeted social media campaign for Pyrukynd, a treatment for adults with PK deficiency. I was brought on by HashtagHealth to create short-form animated content that simplified key messages while staying on-brand and compliant with medical regulations.
The goal was to support patient education and awareness through clean, clear, and eye-catching motion graphics designed for digital platforms.
My Contribution
I worked directly with agency producers and art directors to develop animated content from existing static designs and storyboards. My responsibilities included:
Animating assets in After Effects with attention to brand alignment, accessibility, and platform.
Incorporating audio for these was not wanted.
Preparing multiple size variants and exports for cross-platform use
Meeting tight turnaround times while maintaining creative integrity
Visual Approach
Animations were paced with empathy in mind, clean, confident movements to reflect trust and care in the patient experience.