Navigating NMOSD
Social Media Design
Overview
Living with neuromyelitis optica spectrum disorder (NMOSD) can be complicated, but the more information you have, the better you can manage your condition. Learn more about NMOSD and the importance of reducing the risk of attacks.
My Contribution
I worked directly with agency producers and art directors to develop animated content from existing static designs and storyboards. My responsibilities included:
Animating assets in After Effects with attention to brand alignment, accessibility, and platform.
Incorporating audio for these was not wanted.
Preparing multiple size variants and exports for cross-platform use
Meeting tight turnaround times while maintaining creative integrity
Visual Approach
To reflect Alexion’s commitment to Myasthenia Gravis (MG), the animations featured:
Soft, supportive motion to mirror the sensitivity of the subject matter
Clean typography and iconography to simplify complex information
Brand-specific color palettes with calming tones and high contrast for legibility