More Than MG: Self-Care
Self-Care
Overview
Professional stylists Anton and Matilde partnered with the #MoreThanMG campaign and a group of inspiring advocates living with myasthenia gravis (MG) to learn more about the challenges they face when it comes to their morning routines and self-care. In Episode 1 of “Embracing Self-Care,” Anton and Matilde share why they are excited to work with the MG community and hope that the little tips provided in future episodes can make a big difference for those watching.
https://morethanmg.com/voices/the-power-of-confidence-with-mg
My Contribution
I worked directly with agency producers and art directors to develop animated content from existing static designs and storyboards. My responsibilities included:
Animating assets in After Effects with attention to brand alignment, accessibility, and platform.
Incorporating audio.
Preparing multiple size variants and exports for cross-platform use
Meeting tight turnaround times while maintaining creative integrity
Visual Approach
Animations were paced with empathy in mind, clean, confident movements to reflect trust and care in the patient experience.