Alexion More Than MG
Social Media Design
Overview
As a freelance motion designer, I partnered with HashtagHealth to create a series of social media animations for Alexion’s More Than MG campaign, an initiative aimed at raising awareness about Myasthenia Gravis (MG), a rare neuromuscular disease.
The campaign’s mission was to educate and empower patients, caregivers, and the broader community, encouraging them to recognize symptoms, understand the condition, and seek resources. My goal was to translate this mission into clear, engaging visuals that resonated across diverse audiences.
My Contribution
I worked directly with agency producers and art directors to develop animated content from existing static designs and storyboards. My responsibilities included:
Animating assets in After Effects with attention to brand alignment, accessibility, and platform.
Incorporating audio for these was not wanted.
Preparing multiple size variants and exports for cross-platform use
Meeting tight turnaround times while maintaining creative integrity
Visual Approach
To reflect Alexion’s commitment to Myasthenia Gravis (MG), the animations featured:
Soft, supportive motion to mirror the sensitivity of the subject matter
Clean typography and iconography to simplify complex information
Brand-specific color palettes with calming tones and high contrast for legibility